Orange post in class

this brightly colored fruit is an orange

Orange with leaf on top

First Part of the Post

Therefore, this is an orange.

Furthermore, orange is a color and a fruit. One thing is two things.

Additionally, oranges grow on orange trees.

Also, they make juice.

 

A Parable from a Forbes Article

“The Parable of the Oranges”, by Amy Rees Anderson, Forbes.

There was a young man who had ambitions to work for a company because it paid very well and was very prestigious. He prepared his résumé and had several interviews. Eventually, he was given an entry-level position. Then he turned his ambition to his next goal—a supervisor position that would afford him even greater prestige and more pay. So he completed the tasks he was given. He came in early some mornings and stayed late so the boss would see him putting in long hours.

After five years a supervisor position became available. But, to the young man’s great dismay, another employee, who had only worked for the company for six months, was given the promotion. The young man was very angry, and he went to his boss and demanded an explanation.

The wise boss said, “Before I answer your questions, would you do a favor for me?”

“Yes, sure,” said the employee.

“Would you go to the store and buy some oranges? My wife needs them.”

The young man agreed and went to the store. When he returned, the boss asked, “What kind of oranges did you buy?”

“I don’t know,” the young man answered. “You just said to buy oranges, and these are oranges. Here they are.”

“How much did they cost?” the boss asked.

“Well, I’m not sure,” was the reply. “You gave me $30. Here is your receipt, and here is your change.”

“Thank you,” said the boss. “Now, please have a seat and pay careful attention.”

 

What Happened Next?

 

Then the boss called in the employee who had received the promotion and asked him to do the same job. He readily agreed and went to the store.

When he returned, the boss asked, “What kind of oranges did you buy?”

“Well,” he replied, “the store had many varieties—there were navel oranges, Valencia oranges, blood oranges, tangerines, and many others, and I didn’t know which kind to buy. But I remembered you said your wife needed the oranges, so I called her. She said she was having a party and that she was going to make orange juice. So I asked the grocer which of all these oranges would make the best orange juice. He said the Valencia orange was full of very sweet juice, so that’s what I bought. I dropped them by your home on my way back to the office. Your wife was very pleased.”

“How much did they cost?” the boss asked.

“Well, that was another problem. I didn’t know how many to buy, so I once again called your wife and asked her how many guests she was expecting. She said 20. I asked the grocer how many oranges would be needed to make juice for 20 people, and it was a lot. So, I asked the grocer if he could give me a quantity discount, and he did! These oranges normally cost 75 cents each, but I paid only 50 cents. Here is your change and the receipt.”

The boss smiled and said, “Thank you; you may go.”

 

Oh wow.

 

He looked over at the young man who had been watching. The young man stood up, slumped his shoulders and said, “I see what you mean,” as he walked dejectedly out of the office.

What was the difference between these two young men? They were both asked to buy oranges, and they did. You might say that one went the extra mile, or one was more efficient, or one paid more attention to detail. But the most important difference had to do with real intent rather than just going through the motions. The first young man was motivated by money, position, and prestige. The second young man was driven by an intense desire to please his employer and an inner commitment to be the best employee he could possibly be—and the outcome was obvious. (Excerpt from: “Living with a Purpose: The Importance of ‘Real Intent.’”, Randall L. Ridd)

 

 

Merriam-Webster: https://www.merriam-webster.com/dictionary/orange

Urban Dictionary: https://www.urbandictionary.com/define.php?term=orange

Tangerine: Personal Banking: https://www.tangerine.ca/en/index.html

Communicating with Imagery: #AsianBaeWatch

(Image source: twitter.com/stealingsand)

 

Simu Liu and To All the Boys I’ve Loved Before are two contemporary brands that effectively use imagery to evoke emotional responses on their respective social platforms profiles, including on Twitter.

Actor Simu Liu is best known for his role as Jung on CBC television series Kim’s Convenience. On July 28, 2018, Twitter user @stealingsand tweeted the image shown above with the caption “Oh y’all. @SimuLiu is a hot basket of buttered bread omfg.” Later that day, Simu retweeted the image with the caption, “Retweeted because I’m an Asian male and in 29 years I’ve never been referred to as that one single time. So let me have this one guys.” His retweet quickly went viral with thousands of Likes and Retweets.

The image and captions were effective, evoking passionate responses from Simu’s fans. They agreed with the bread assessment but also empathized with his lamentation. Simu tweets to generate awareness and engagement around the projects he is working on. He also expresses the need for more media representation of Asian people. His tweet’s imagery and words stayed on brand, portraying Simu as a proud actor of Korean descent who is often surprised that his fans find him attractive, due to the negative messaging about being Asian that he received growing up in Canada. His fans took emotional action, generating high engagement with his Twitter profile.

 

(Image source: twitter.com/alltheboysfilm)

 

Netflix adapted Jenny Han’s bestselling novel, To All the Boys I’ve Loved Before, into a movie that has charmed viewers around the world. On August 20, 2018, the film’s official Twitter profile posted the photo above, which, according to director Susan Johnson, was a candid moment involving the two stars of the movie between scenes.

The tweet’s imagery and story effectively continue the on-screen love story for fans of actors Lana Condor and Noah Centineo. The tweet implicitly encourages existing fans to watch the movie again on Netflix, which would generate more income for the creators. Fans are also using the photo as their phone’s lock screen, as protagonist Lara Jean does on her phone in the movie.

 

Both tweeted images are examples of organic moments that the users were compelled to share, evoking the spirit of each respective brand. Trying to do it better would have come off less authentic.