How do you measure? With metrics, it’s clear.
This Hour Has 22 Minutes is a staple of Canadian television and culture. Launched in 1993, this 30-minute comedy show airs on CBC Television and distributes selected clips on YouTube.
“The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.” – About The LEGO Group, LEGO.com
Segmentation of the LEGO® market was based on primary and secondary research of experiences offered by The LEGO Group–including visits to both Legoland® California and The LEGO Store at the Fairview Mall in Toronto, as well as the LEGO® aisles of multiple Walmarts in the Greater Toronto Area.
The five segments are…